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TooLate Watch

They’re a huge hit in Italy, over 10,000 watches sold in the first 10 days and half a million in the first year of distribution. The waterproof version was just released this past September. The Too Late Watch is the most simplistic of simple timepieces with nothing more than a monochrome digital readout. Hell, it doesn’t even have an alarm function but it does come in a bazillion colors.

In Italy trend-setters and “fashionistas” are wearing 2 or 3 watches together. We have also heard about the cool college kids who are exchanging the different colors at school – each color has it’s own meaning.  It’s also become a hit with professionals who buy the right color to match their outfit.

The watch has a simple time and date function using 2 buttons just below the face of the watch.

Find out more over at: http://too2late.com/index_en.htm

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