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May
15
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Posted By: Benjamin Barrows |
Remember you heard it here first! Within the next 10 years or so your television and your computer will be ONE! What the industry is learning is that more and more people are leaving the couch in front of the TV and spending more and more of their time in front of the computer. What does this mean? Well believe it or not television programming is not developed for your entertainment. Television programming is the filler for the bigger initiative…. ad dollars! Programming is a huge money maker for advertisers whether directly or indirectly. You see a commercial for Vonage and you say to yourself “I need that!” So you buy it. You see a car in a movie and you say “I need that!” So you buy it. Now you may be asking yourself “Benjamin, why does this mean my TV and computer will be one??” The answer is this. Currently advertisers are shifting their money from traditional media (televison) to interactive media (internet). As you can guess, television doesn’t like this very much. On the other hand, the internet is becoming everything society needs for entertainment and news. The net also allows FREEDOM to watch what you want to watch when you want to watch it. Read what you want to read when you want to read it. However currently there is a constant battle between the net and television over content. As I’m sure you understand, networks such as CBS, FOX and HBO don’t want to give their programming away for free. So the only thing that will make everyone happy is a happy marriage between the two. An alliance between traditional and interactive media will make both mediums stronger. Television will be able retain viewers to keep their advertisers happy and the net will get all the content they want without pissing off the tv folks. Imagine watching television and having fully interactive content with the use of a Wii like mouse/remote…… So what do you think? I’m I crazy or is this the natural progression of tv and the net?
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