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Test Drive the Audi E-Tron on Playstation Home

Audi will be using the Playstation Home service as part of its Audi e-tron concept’s marketing campaign.

In December of ’09, Audi Space will be expanded to include Vertical Run, a futuristic racing game featuring Audi’s e-tron concept. Players will collect electrical energy that will presumably be untamed by the e-tron as they race for the highest possible speed. Be the fastest and you could earn a place for your Home avatar in the virtual Audi apartments, located in a large tower in the center of Audi Space. Source