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SIMMONS JEWELRY COMPANY

Simmons Jewelry Company: Designed by visionary Russell Simmons, the founder of Def Jam Records who brought hip-hop culture into the American mainstream with his entrepreneurial endeavors including the Def Comedy Jam and Def Poetry on HBO, clothing lines ‘Phat Farm’ and ‘Baby Phat’ and most recently ‘The Rush Card’, a line of re-loadable Visa cards. His jewelry line was created to satisfy the jewelry needs of fashionable youth culture — the Men’s collection has incredible jewelry made for the bold. Crafted from stainless steel, rubber, and sparkling diamonds, these jewels are worn to make a statement and meant be seen.

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