OBAMA 08 – LOGO DESIGN PROCESS

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Sol Sender from VSA Partners inc, developed the design strategy and directed a team of designers that created the defining symbol of the 2008 Obama campaign.

The Obama ’08 assignment began in late 2006, when Sender’s firm was hired by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaign’s chief strategist.

In the video below, Sender tells the story of conception and birth of the Obama ’08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign.

Part 1

Part 2

VIA