Aug 26
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NYC Helmets by fuseproject

Posted by: FreshMan | CommentsComments

NYC Helmets by fuseproject

Fuseproject was commissioned by New York City to create a new product and brand for the new generation of bikers, would provide safety both in a context of a free bike program, and of a policy to promote cycling in the City.
The helmet features an innovative two-fold design that consists of a protective polystyrene shell on the inside, covered with a customizable soft fabric that attaches with integrated straps. Unfortunately this product is not yet available for purchase, NYC is currently distributing helmets at community events around the city.


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  • redbeardsf
    They're cool looking. Kinda like the covers you see on Vietnam war era helmets. I'd total get one if it weren't for the lame NYC logo on the side. Wear one of these in any other city and you'll instantly look like one of those New York City supremacist a-holes. Seriously though Yves. You could've been a bit more discrete and clever with the branding.
  • Dina
    Redbeardsf:

    In the orange model the NYC logo is probably non-readable for someone looking at you as you go in a bike.
  • morethantoastmtx
    Definitely fashionable. However, from a safety perspective, helmets are constructed so that when they contact the ground they slide with ease over the asphalt/concrete surface in order to guard against neck injury. I foresee the fabric "catching" on the pavement and increasing the likelihood of spinal damage/neck damage to the rider. Is this a case of "form following fashion".
  • Allez06Hardrock08
    Yeah, I think i'll stick to my specialized propero helmet. It's safe as can be and still looks pretty cool.
  • Name
    shouldn't it be "function following fashion/form"?
  • daisy
    take off the NYC logo and make some that are less like military helmets -- how about more feminine with an edget
  • rinji
    so where can I get this? I'm in NYC and I want one.
  • this product is not yet available for purchase, NYC is currently distributing helmets at community events around the city.
  • CQS
    Well for those that don't want the NYC logo, just cut a line through the NYC logos with an exacto knife or something sharp.
    and the stitching should come off. Nevertheless it looks good I want one
  • cocochanel
    NYC logo is a bit silly - sortof makes you look like a flunky for the establishment. otherwise pretty great.
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