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NYC Helmets by fuseproject

Fuseproject was commissioned by New York City to create a new product and brand for the new generation of bikers, would provide safety both in a context of a free bike program, and of a policy to promote cycling in the City.
The helmet features an innovative two-fold design that consists of a protective polystyrene shell on the inside, covered with a customizable soft fabric that attaches with integrated straps. Unfortunately this product is not yet available for purchase, NYC is currently distributing helmets at community events around the city.


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Posted by FreshMan | Aug 26, 2009

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redbeardsf | Aug 27, 2009 at 8:11 pm

They're cool looking. Kinda like the covers you see on Vietnam war era helmets. I'd total get one if it weren't for the lame NYC logo on the side. Wear one of these in any other city and you'll instantly look like one of those New York City supremacist a-holes. Seriously though Yves. You could've been a bit more discrete and clever with the branding.
Twitter Trackbacks for NYC Helmets by fuseproject | flylyf [flylyf.com] on Topsy.com | Aug 28, 2009 at 7:50 am

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NYC Giving Away Cool Bike Helmets « REVIEWER [ER] .beta | Aug 28, 2009 at 10:00 am

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NYC Giving Away Cool Bike Helmets | TechDozer.Com | Aug 28, 2009 at 10:08 am

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NYC Giving Away Cool Bike Helmets @ Technology News | Aug 28, 2009 at 10:15 am

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morethantoastmtx | Aug 28, 2009 at 12:25 pm

Definitely fashionable. However, from a safety perspective, helmets are constructed so that when they contact the ground they slide with ease over the asphalt/concrete surface in order to guard against neck injury. I foresee the fabric “catching” on the pavement and increasing the likelihood of spinal damage/neck damage to the rider. Is this a case of “form following fashion”.
NYC Giving Away Cool Bike Helmets | Gadget Warezhouse | Aug 28, 2009 at 1:32 pm

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Emixt – Wholesale products » NYC Giving Away Cool Bike Helmets | Aug 28, 2009 at 3:00 pm

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NYC Giving Away Cool Bike Helmets « Coolbeans | Aug 28, 2009 at 10:29 pm

[...] NYC Helmets by fuseproject [Flylyf] [...]
daisy | Aug 29, 2009 at 5:56 am

take off the NYC logo and make some that are less like military helmets — how about more feminine with an edget
Fuseproject commissioned by the City of New York to make bike helmets look less bad | Gadgets World | Aug 29, 2009 at 11:23 am

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rinji | Aug 29, 2009 at 10:30 am

so where can I get this? I'm in NYC and I want one.
Fuseproject commissioned by the City of New York to make bike helmets look less bad | Tech News 24/24 | Reviews News,IPhone,Laptop,High Tech Services and More | Aug 29, 2009 at 11:53 am

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Fuseproject commissioned by the City of New York to make bike helmets look less bad | Acer Aspire One Reviews | Aug 29, 2009 at 11:59 am

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The Cool Tech Stuff Blog » » NYC Giving Away Cool Bike Helmets | Aug 29, 2009 at 12:34 pm

[...] NYC Helmets by fuseproject [Flylyf] [...]
Fuseproject commissioned by the City of New York to make bike helmets look less bad | Lancilo USA | Aug 29, 2009 at 1:14 pm

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Free Gadget News » Fuseproject commissioned by the City of New York to make bike helmets look less bad | Aug 29, 2009 at 1:20 pm

[...] Read | Permalink | Email this | Comments Post tags: Bike Helmets, Bikers, Gadgets, Heavy Traffic, Nbsp, Polystyrene, Score One, Soft Fabric, Stylings, Vanity Posted in: Gadżety | | [...]
Fuseproject commissioned by the City of New York to make bike helmets look less bad « Speedy B | Aug 29, 2009 at 2:05 pm

[...] Read | Permalink | Email this | Comments VN:F [1.6.2_892]Rate This!please wait…Rating: 0.0/10 (0 votes cast)VN:F [1.6.2_892]Rating: 0 (from 0 votes) August 29th, 2009 | Category: Techie News [...]
Fuseproject commissioned by the City of New York to make bike helmets look less bad | zacsgames.com | Aug 29, 2009 at 2:12 pm

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Fuseproject commissioned by the City of New York to make bike helmets look less bad | Xbox Natal Info | Aug 29, 2009 at 2:20 pm

[...] Read | Permalink | Email this | Comments Leave a comment Loading… @import url("http://www.google.com/uds/css/gsearch.css"); window._uds_vbw_donotrepair = true; @import url("http://www.google.com/uds/solutions/videobar/gsvideobar.css"); .playerInnerBox_gsvb .player_gsvb { width : 320px; height : 260px; } function LoadVideoBar() { var videoBar; var options = { largeResultSet : !true, horizontal : true, autoExecuteList : { cycleTime : GSvideoBar.CYCLE_TIME_MEDIUM, cycleMode : GSvideoBar.CYCLE_MODE_LINEAR, executeList : ["ytchannel:gamevideostrailers","ytchannel:SheepSqueal","ytchannel:SMGTUK","ytchannel:cobracody"] } } videoBar = new GSvideoBar(document.getElementById("videoBar-bar"), GSvideoBar.PLAYER_ROOT_FLOATING, options); } // arrange for this function to be called during body.onload // event processing GSearch.setOnLoadCallback(LoadVideoBar); Related Posts and VideosNo Related Post No comments yet. [...]
GPS Navigation » Fuseproject commissioned by the City of New York to make bike helmets look less bad | Aug 29, 2009 at 2:52 pm

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У тебя этого нет… | Aug 29, 2009 at 4:02 pm

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Fuseproject commissioned by the City of New York to make bike helmets look less bad | Computer and Technology | Aug 29, 2009 at 6:40 pm

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Vandit | Aug 29, 2009 at 5:44 pm

this product is not yet available for purchase, NYC is currently distributing helmets at community events around the city.
Fuseproject commissioned by the City of New York to make bike helmets look less bad | e-Smart Tech Gadgets | Aug 29, 2009 at 7:19 pm

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cocochanel | Aug 29, 2009 at 7:12 pm

NYC logo is a bit silly – sortof makes you look like a flunky for the establishment. otherwise pretty great.
Links.Ihr-Berater.ch » Blog Archive » Fuseproject commissioned by the City of New York to make bike helmets look less bad | Aug 29, 2009 at 8:31 pm

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chown -R ZeIT:TeAM blog.zeit.ro | chown -R ZeIT:TeAM blog.zeit.ro | Aug 29, 2009 at 9:01 pm

[...] appeared on Engadget on Sat, 29 Aug 2009 08:27:00 EST. Please see our terms for use of feeds.Read | Permalink | Email [...]
wewwl » Blog Archive » project fuse | Aug 29, 2009 at 9:48 pm

[...] Fuseproject has teamed up with NYC to design and distribute what can best be described as a helmet hat. It’s an attachment for your helmet that makes it look far less dumb. Granted this is not the final solution in making helmets look not dumb, however it is a bold step forward. [...]
Fuseproject commissioned by the City of New York to make bike helmets look less bad | 0t4.net | Aug 30, 2009 at 1:21 am

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Lockework | Aug 30, 2009 at 1:39 am

Great Concept… Aesthetics are there… Looks safe. Mark me down for one.
» Fuseproject commissioned by the City of New York to make bike helmets look less bad | Aug 30, 2009 at 4:16 am

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Fuseproject commissioned by the City of New York to make bike helmets look less bad | News for Geek | Aug 30, 2009 at 5:19 am

[...] Read | Permalink | Email this | Comments Written by startme in: Engadget | [...]
bindermichi | Aug 30, 2009 at 4:30 am

Ok, so it's a BMX inspired bike helmet with changeable cover? Where's the innovation in that, besides the green cover looking like a 50 year old military cloth?
Fuseproject commissioned by the City of New York to make bike helmets look less bad | Games, it's what we all about | Aug 30, 2009 at 5:37 am

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Fuseproject pretende hacer los cascos de bici más atractivos | Gtecnologia.net | Aug 30, 2009 at 5:51 am

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ITM » Archivo » Fuseproject pretende hacer los cascos de bici más atractivos | Aug 30, 2009 at 5:57 am

[...] sabemos a qué precio se venderán.[Vía Wired][Artículo en inglés]Read | Permalink | Email [...]
Fuseproject commissioned by the City of New York to make bike helmets look less bad : Osservatorio Meeting Point | Aug 30, 2009 at 7:00 am

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PeterJWagoner | Aug 30, 2009 at 6:03 am

Forget pavement. I'd get one to protect my ears from Milwaukee winters- which apparently began yesterday.
You Get The . Info » Fuseproject commissioned by the City of New York to make bike helmets look less bad – 4486th Edition | Aug 30, 2009 at 7:41 am

[...] Read | Permalink | Email this | CommentsBy Laura June [...]
Lockework | Aug 30, 2009 at 8:39 am

Great Concept… Aesthetics are there… Looks safe. Mark me down for one.
Fuseproject commissioned by the City of New York to make bike helmets look less bad | NewGadget.Info | Aug 30, 2009 at 10:01 am

[...] Read | Permalink | Email this | Comments [...]
bindermichi | Aug 30, 2009 at 11:30 am

Ok, so it's a BMX inspired bike helmet with changeable cover? Where's the innovation in that, besides the green cover looking like a 50 year old military cloth?
PeterJWagoner | Aug 30, 2009 at 1:03 pm

Forget pavement. I'd get one to protect my ears from Milwaukee winters- which apparently began yesterday.
Fuseproject commissioned by the City of New York to make bike helmets look less bad | clubsnews.info | Aug 30, 2009 at 3:16 pm

[...] Read [...]
daviderwin | Aug 30, 2009 at 11:22 pm

I've spent a lot of time in Amsterdam lately and have yet to see a helmet on any bike rider. Are they simply more aware and athletic than Americans, that they can have an entire country built on bike culture, yet don't give a thought to helmets?
Funny Gadget Gifts | Fuseproject commissioned by the City of New York to make bike helmets look less bad | Aug 31, 2009 at 1:01 am

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tucson | Aug 31, 2009 at 12:10 am

Totally silly. Back in the 70's and 80's, bike helmets were fabric covered. That was discontinued for exactly the reason that morethantoastmtx stated above: the fabric was catching on obstacles and pavement during a collision, and causing injuries to be worse than a sliding surface. So go ahead and push them as “fashionable” if you think they are, but they're not optimally safe.
Joe Robinson | Aug 31, 2009 at 3:37 am

Safety first, fashion last. Last year, I was cutoff by a car and went head first into a windshield. I was lucky that nothing happened. Amazing. And of course I lived to write this post.
Tal Doron | Aug 31, 2009 at 1:29 pm

Great item, wonder if it'll ever arrive in Israel…
otomo | Sep 1, 2009 at 2:28 am

how can i find out the next place they'll be distributed? I'd love to wear one when I ride seeing as I have no helmet currently and this just might save my hide some day.
hypes are us » Blog Archive » NYC-Fahrradhelm will uns mit Stil überzeugen | Sep 1, 2009 at 12:31 pm

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Fuseproject commissioned by the City of New York to make bike helmets look less bad | FocuSoft Tech Blog | Sep 3, 2009 at 12:47 pm

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City Tempts Cyclists with Fashionable Helmets, Fails | NYU Local | Sep 8, 2009 at 5:33 pm

[...] Although biking around New York City is a common sight, helmets are not.  Any New Yorker wearing a helmet while bicycling is likely under the age of ten.  So in an attempt to get more bicyclists to protect their fragile heads, local officials have commissioned brand developer fuseproject to design and release trendy helmets. [...]
jeffbl5 | Sep 15, 2009 at 8:36 pm

I used to live in New York. I now live in Houston, Texas. I'd love one of these helmets, to scream about, as I ride around in Houston. Besides I don't even own a helmet right now.
Clonick news » Blog Archive » Fuseproject pretende hacer los cascos de bici más atractivos | Nov 25, 2009 at 5:33 pm

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