Aug 26
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NYC Helmets by fuseproject

Posted by: FreshMan | View CommentsComments

NYC Helmets by fuseproject

Fuseproject was commissioned by New York City to create a new product and brand for the new generation of bikers, would provide safety both in a context of a free bike program, and of a policy to promote cycling in the City.
The helmet features an innovative two-fold design that consists of a protective polystyrene shell on the inside, covered with a customizable soft fabric that attaches with integrated straps. Unfortunately this product is not yet available for purchase, NYC is currently distributing helmets at community events around the city.


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  • jeffbl5
    I used to live in New York. I now live in Houston, Texas. I'd love one of these helmets, to scream about, as I ride around in Houston. Besides I don't even own a helmet right now.
  • otomo
    how can i find out the next place they'll be distributed? I'd love to wear one when I ride seeing as I have no helmet currently and this just might save my hide some day.
  • Great item, wonder if it'll ever arrive in Israel...
  • Joe Robinson
    Safety first, fashion last. Last year, I was cutoff by a car and went head first into a windshield. I was lucky that nothing happened. Amazing. And of course I lived to write this post.
  • tucson
    Totally silly. Back in the 70's and 80's, bike helmets were fabric covered. That was discontinued for exactly the reason that morethantoastmtx stated above: the fabric was catching on obstacles and pavement during a collision, and causing injuries to be worse than a sliding surface. So go ahead and push them as "fashionable" if you think they are, but they're not optimally safe.
  • daviderwin
    I've spent a lot of time in Amsterdam lately and have yet to see a helmet on any bike rider. Are they simply more aware and athletic than Americans, that they can have an entire country built on bike culture, yet don't give a thought to helmets?
  • Forget pavement. I'd get one to protect my ears from Milwaukee winters- which apparently began yesterday.
  • Ok, so it's a BMX inspired bike helmet with changeable cover? Where's the innovation in that, besides the green cover looking like a 50 year old military cloth?
  • Lockework
    Great Concept... Aesthetics are there... Looks safe. Mark me down for one.
  • cocochanel
    NYC logo is a bit silly - sortof makes you look like a flunky for the establishment. otherwise pretty great.
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