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NIKE: HYPERDUNKS

Nike and Kobe Bryant launched the Nike Hyperdunk, Nike’s lightest and strongest basketball shoe ever and one of the many superior, lightweight performance product innovations the company unveiled to support athletes from over 100 countries who will compete for gold in 32 sports in Beijing this summer.

“Our performance product for Beijing is some of the best work Nike has ever done,” said Nike President and CEO Mark Parker. “The Nike Hyperdunk is a prime example of our commitment to deliver extraordinary innovation and lightweight performance product to the world’s best athletes. Every gram counts in competition. Athletes need superior lightweight footwear and apparel that they can compete in with confidence and that’s exactly what we’ve created for them.”

Source: http://www.nikebiz.com