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Jose Cuervo’s Bone-Chilling New Bottles

Just in time for Halloween and Dia de los Muertos, Jose Cuervo has unveiled its limited-edition thermochromic packaging on Jose Cuervo Tradicional Reposado and Silver, which features Mexican-inspired skeletons that come (back?) to life in brilliant color when chilled to at least 42 degrees. With a 100% blue agave liquid reminiscent of the original tequila created more than 250 years ago by Don Jose Antonio de Cuervo, the sleek bottles are wrapped in a tattoo-like design of skeletal and floral beauty that becomes more striking and defined as the colors turn deeper shades. When the design is fully revealed, the tequila has reached optimal temperature so you can tap glasses with the living… and the dead.