May 16
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FROG CONCEPT: A Digital Escape

Posted by: Diego | CommentsComments

FROG CONCEPT: A Digital Escape

frog Design’s concept facemask would let you escape reality by augmenting or replacing what you see, smell, and hear with sensory inputs of your own choosing.

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In a troubling future, these augmented reality devices would offer a new dimension – a virtual layer that could be used to “re-skin” the troubling outside world. A boundary between the wearer and the world around him, the device would become a sort of visual drug, used to make the world appear a better place – even if just for a moment.The device itself acts as a mask between the user and the outside world, expressing the internality of the human-device interaction. It offers a physical distinction between those moving in the real world and those who are “plugged in” to their private dimensions, the world as they wish to see it.
The visual design casts the mask as a lifestyle product of the future, as it plays with a glaring, exaggerated coolness of the wearer. It gives an almost robotic appearance, and suggests a diversion from what we define today as “normal” physical human interaction.

Within the mask, smells, sounds, even air quality would be imitated to create a full sensory experience. The facial expressions of those wearing the device would be detected and projected onto personal avatars visible to others also living behind the shield of the mask.

Source: http://www.frogdesign.com/news/frogconcept-a-digital-escape-05162008.html

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  • Dimitri
    Quote: "In a troubling future, these augmented reality devices would offer a new dimension - a virtual layer that could be used to “re-skin” the troubling outside world."

    This is a description of drug addicts and alcoholics. What's wrong with just facing life for what it is, without needing flashy rose tinted glasses (or masks)? Isn't it a bad thing to de-humanize people like this, to make them into mask wearing avatars? Its a good concept for a sci-fi / 1984-type film or maybe even a game but to live with such things? really?
  • david
    This would be good only in special spaces dedicated to it, because otherwise they would be walking targets to muggers etc. That being said, when in the special spaces it would be awesome!
  • Olivier
    @Dimitri :
    You're ALREADY living in a world where everyone, you included, uses all sorts of devices that avoids us to face life as it IS : mobile phones and all communication devices, internet, cars (so you can move faster than what life allows you) and all machines brought by the industrial revolution, even clothes.... this is just one step more, not a Revolution. We all ARE drug addicts.
    Sci-Fi is tomorrow's reality, and today's reality is past time sci-fi.
    Enjoy life!
  • Mat
    This merely confirms our nature of rather turning a blind eye than confronting the problem.

    Personally, I don't think we should not further stimulate our laziness and apathy.
  • Father Shandor
    When my allergies were far worse than they are now, I'd have given body parts for one of those...
  • ethan
    i don't care what it does, it's hideous. i don't know what frog design is thinking.
  • steve
    basically this mask is saying, even though our consumeristic ways have brought us a shity world to live in ,we can still enjoy whats not there with more shit we dont need. interesting design, lame product.
  • DanisLinus
    The new Lacoste Future ad has the athlete wearing something very similar to this although the function may be a bit different than the purpose here. Check it...

    http://www.danislinus.com/content/view/113/67/
  • Maxem
    Cool design, Stupid idea
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