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Eyeball Rebrands PBS for 21st Century

[Submitted by len stein] PBS, one of the most highly respected brands in media, is unveiling a new multiplatform brand package this fall. In more than 600 elements that include promo opens and closes, lower thirds, video bumps for IDs and support messaging, Web elements, print templates and more, this collection, created by Eyeball, NYC, uses live-action footage, contemporary colors and original music to showcase what PBS is all about – that PBS invites people from all walks of life to broaden their horizons, or, to “Be More.” Source

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